Branding SCM [Archive] - Sonoma County Moms

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LMS
03-17-2007, 11:12 PM
Okay, I have some big ideas for SCM in the upcoming year, but in order to do so we need to consider some branding options.

The one thing I've always enjoyed about SCM was that we could mix it up a lot. change the colors of the site, the look of it, the "logo" (can you call it that when it's not really official? I dunno. lol) etc to fit the seasons, holidays, whatever.
The pink/green one actually went up around valentines last year if i remember. Then the orange/green for spring.


Some things I really want to do is order some new business/referal cards, but make them appear more like invites. that way you aren't just handing someone a business card, you're inviting them to join our mothers group. I also want to get the SCM store back up and running, etc. I want to order some pens with our logo on them that each member can have, use, give out, leave places, etc. (think about this.. your waitress at cattlemans is chatting you up about her 3 month old child. You have an SCM pen. sign your bill and conveniently leave it behind for her.)

BUT before we can do all these things I think it's important that we find our style. something permanent... atleast for the most part. I'd like to have something that we can keep the same logo but switch up colors if we are feeling it.

ANYWAYS...

I'm going to come up with some logo ideas if I can manage, and I'd really like everyone to just use this thread as a sounding board. Tell me what you want to see. Tell me what would work for you. What would you be comfortable giving someone to spread the word? What would you USE?

jellybeanmichelle
03-17-2007, 11:25 PM
Post-its

lmfike
03-17-2007, 11:29 PM
I like the idea of post its. We could stick them on our neighbors doors with a personal message about joining us here at SCM

LMS
03-18-2007, 12:14 AM
i LOVE the post it idea. Looking into that now.

karen-clark
03-18-2007, 12:40 AM
I'd wear a tshirt. How about a small white window decal for the corner of my rear minivan window. Word of mouth is the best thing - as in opening our mouths and telling people about it, but having a biz card to back it up is great too. Something simple like JOIN sonomacountmom.com is all you need!

meeg124
03-18-2007, 11:04 AM
Oooh I like Karen's idea of the window decal. I know a guy who does those vinyl stickers and he can do custom decals, so let me know if you want his name and number Jackie.

Sara
03-18-2007, 11:52 AM
I love the window sticker idea and would buy a t-shirt too.

LMS
03-18-2007, 01:01 PM
meeg: Deffinatly send me the info

colleen&Kail
03-18-2007, 02:21 PM
i LOVE the window decal, i LOve the shirt idea too! i like the one htat they have on the scm website now. i like that it says the cutest kids come from sonoma county on it, to me i would wear something ike that verus just some thing that said sonoma county mom on it. it needs a logo of some sort.

colleen&Kail
03-18-2007, 02:21 PM
what about at diaper bag?

KaisaG
03-18-2007, 03:47 PM
Magnets... Maybe something business card-sized... like the ones you get from the dentist or pediatrician...

Kellie_MO5
03-18-2007, 04:09 PM
I would totally wear a t-shirt or tank top (especially with hot weather coming up.. maybe sun visors with the logo on the front?)

LMS
03-18-2007, 04:17 PM
what about at diaper bag?
I can do tote bags, but i'm not sure about all-out diaper bags.

Magnets... Maybe something business card-sized... like the ones you get from the dentist or pediatrician...
Magnets are totally do-able

I would totally wear a t-shirt or tank top (especially with hot weather coming up.. maybe sun visors with the logo on the front?)
shirt and tank will be done, i'll have to look into the visor

Sara
03-18-2007, 04:22 PM
I have a pack of business card magnets that all you do is stick a regular business card to. You can try those out if you want.

colleen&Kail
03-18-2007, 04:28 PM
dont for get onesies or baby t-shirts saying "my mommy is a from sonoma county" or something. and then say sonoma county moms underneath or something.

becky
03-19-2007, 01:48 AM
dont for get onesies or baby t-shirts saying "my mommy is a from sonoma county" or something. and then say sonoma county moms underneath or something.
ya those are totally cool. We are doing thoase this year (or something like it) for my MOMS Club.

*Pencils
*pens
*magnets

all huge things we use around here!

lornabrown
03-19-2007, 11:03 AM
All the ideas sound great. What is the plan to do with the items? Will you be selling them through the website? What is the goal of having them?